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ASOS

Model wearing the structured bandeau mini dress with deep pleated skirt in floral jacquard by ASOS Design, photographed in a studio setting. The image is zoomed in to highlight the detail and construction of the corset-style bodice. The floral jacquard bodice features a structured bandeau neckline, internal boning and shaped corset panelling, creating definition and support through the waist and bust. A pinched pleat bra cup detail adds texture and further definition through the bust, contrasting with the clean waist shaping of the corset. Iole developed the pattern as the creative pattern cutter, working through the corset construction, boning, bust shaping and draped hip detail, including developing the exaggerated hip shape through draping on the stand.

Model wearing the textured fringe plunge backless halter maxi dress by ASOS Design, photographed in a studio setting. The contemporary eveningwear dress features a plunge halterneck, fitted silhouette and open back, creating an elongated and striking maxi shape. Textured fringe detailing covers the dress, adding movement and dimension across the silhouette. The plunge neckline and backless construction create a strong contrast between the more covered front and exposed back. Iole developed the digital pattern as the creative pattern cutter, working through the fit, proportions, plunge halterneck and open back to create the intended silhouette.

Model wearing the off shoulder mini dress with manipulated front detailing by ASOS Design, photographed in a studio setting. The buttermilk dress is made from a structured scuba-style fabric and features an off shoulder neckline, fitted bodice and clean A-line mini skirt. The front bodice has sculptural manipulated fabric detailing, creating folds and shaping across the bust and waist. The structured fabric helps to hold the defined shape of the bodice and clean lines of the skirt. Iole developed the pattern as the creative pattern cutter, working through the off shoulder neckline, manipulated front detailing, fit and proportions of the dress.

Model wearing the premium metallic one shoulder maxi dress by ASOS Design, photographed against a solid grey studio background. The gold metallic floor-length dress features an asymmetric one shoulder neckline with a gold metal trim at the right-hand side of the neck. The bodice has soft draping across the front and back, creating a wraparound cowl effect that flows around the body. The dress features a high thigh slit on the left side and a slight train that pools at the floor, creating an elongated red carpet eveningwear silhouette. The metallic fabric catches the light across the draped bodice and flowing maxi length. Iole developed the pattern as the creative pattern cutter, working through the fit, proportions and draped bodice, including developing the wraparound cowl through draping on the stand.

Model wearing the structured mini dress with scrunched Bardot neckline by ASOS Design, photographed against a plain off-white studio background. The avocado green scuba-style dress has a structured strapless bandeau bodice with dramatic, voluminous draping and gathered folds across the neckline created with engineered darts. The sculptural draping creates volume and texture across the upper body while the structured fabric maintains the clean shape of the mini silhouette. The model wears her dark hair pulled back into a sleek bun with small chunky gold hoop earrings. Iole developed the pattern as the creative pattern cutter, working through the fit, proportions and structured bodice, including developing the scrunched bardot neckline.

Model wearing the asymmetric one shoulder maxi dress by ASOS Design, photographed against a minimalist grey studio background. The mustard yellow jersey dress features a one shoulder neckline with draped ruching across the bodice and a single long, cape-like split sleeve. The fitted floor length skirt follows the body through the waist and hip, with gathered shaping creating soft movement and volume across the upper body. The fluid draping is balanced with the close fitting silhouette, creating an elongated eveningwear and red carpet shape. Iole developed the pattern by draping on the stand before digitising it as the creative pattern cutter, working through the fit, proportions and fluid silhouette, including developing the asymmetric neckline, draped back and ruched shaping.

Model wearing the draped structured midi dress with split in blue by ASOS Design, photographed against a plain off-white studio background. The light blue sleeveless dress features a draped blouson-style bodice with asymmetric pleated detailing through the hip, creating soft volume and movement across the body. The fitted midi skirt follows the figure and is finished with a side split, balancing the fluid draping of the bodice with a clean, elongated silhouette. The model wears gold ankle-strap high-heeled sandals, with her long dark hair styled straight and parted down the middle. Iole developed the pattern as the creative pattern cutter, working through the fit, proportions, draped bodice and asymmetric pleated hip detail. Digitally pattern cut using Vetigraph CAD Pattern cutting software.

A model wears a dark blue, floor-length jersey maxi dress in a studio against a crisp white background. The dress features a high draped neckline with softly gathered fabric through the bodice, subtle gathering at the fitted waist, and long voluminous blouson sleeves gathered at the wrists. The fluid silhouette falls to the floor, creating a modest full length shape. The garment was draped on the stand before being digitised into Vetigraph, a CAD digital pattern cutting software.

A model wears an ASOS EDITIONS structured mini dress with a bold abstract graphic print in pink, yellow, peach and orange, photographed against a plain white studio background. The dress features a V-neckline, fitted waist, voluminous short sleeves and a structured, flared mini skirt. The pleated pattern cutting creates shape and volume through the body and skirt.

Model wearing the structured volume bandeau maxi dress by ASOS DESIGN in a studio setting. The black scuba dress features a clean strapless bandeau neckline, fitted bodice with vertical seam detailing and a dramatic, voluminous A line skirt that expands from the waist into an architectural floor length shape. The weight and structure of the scuba fabric help hold the sculpted volume of the skirt while the shaped bodice creates a clean, secure fit. Iole developed the pattern as the creative pattern cutter, carefully engineering the bodice, seam placement and skirt volume to achieve the structured silhouette

A model wears a pale pink structured mini dress against a plain studio background. The dress features a curved fitted bodice with an internal corset structure, a defined waist, short sleeves and a voluminous bow detail at the front. The structured silhouette creates a clean, sculpted shape through the body and skirt.

A model wears a fitted floor-length dress in an abstract watercolour print of terracotta orange, muted sage green and lavender. The dress features a dramatic asymmetric off-shoulder neckline with a draped overlay across the chest and subtle ruching through the bodice. Foam tubing is inserted into the neckline to create a raised, sculptural edge.

A model wears a light sage green, floor-length maxi dress against a minimalist off-white studio background. The sleeveless dress features structured pleated shoulders, a clean boat neckline and a softly draped bodice with a central seam. Sculptural pleating creates defined shaping through the bodice and shoulder, while the slim column silhouette falls to the ankles with a high front slit.